Total Rewards Communication

An Information Technology Company

Challenge:

Communicate the full value of all employee programs – pay, benefits, training, etc. – to recruits and employees.

Solution:

We started with benefits. After studies showing that the vast majority of its employees would benefit from enrollment in anew Consumer Driven Health Care (CDHC) plan and Health Reimbursement Account (HRA), this information technology company became an early adopter of these health care benefit solutions. Beginning in April for an October enrollment, Smith helped our client launch a multi-media, interactive education campaign. The company achieved a strong 23% enrollment effort in the CDHC plan in the first year and 37% in year two. Key to the communication effort was a dedication to employee education through a wide variety of avenues – ongoing print materials, a microsite portal, web-based plan comparison calculators and face-to-face employee meetings, for example.