Challenge
Communicate the benefits available to 30,000 employees and provide them with tools to effectively and efficiently complete benefits enrollment.
Solution
Create a total rewards brand to organize and drive the key messages about enrollment while making the information easy to digest.
Result
Working with the total rewards staff, we developed a brand that not only brought focus to the enrollment process, but also served as a launching pad to communicate other important HR initiatives and programs. To reach so many people across so many backgrounds, we used a wide variety of tools including postcards, newsletters, guides, PowerPoint presentations, videos, emails, banners, online displays and text messaging. All these great tools were created with a common look and feel and drove messages about what was available and how to complete enrollment. In the end, over 95% of all employees enrolled on time and feedback about the process was overwhelmingly positive. The new brand has become a fixture in other communications developed for the healthcare system.
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