In 2020, Google revamped their algorithm to prioritize the UX over other technical criteria. Google grades websites in order to improve their own functionality and to inform their search rankings.
UX design looks past the technology (both hardware and software), even past the content, to what is happening with/to the user.
Employee communicators can benefit from work being done in fields like positive psychology, behavioral economics, and organizational psychology.
Reimagine is one of those words that marketers have latched onto that I wish was reserved for solutions that important, real and seriously proposed.
