Great Work
Awards for Excellence
We believe doing great work isn’t a selling point. It’s a starting point. Smith is proud of the work our…
Ideas
Ban TikTok?
Should employers be concerned about data security?
TikTok’s future is in serious question. Concerns over user data security and international espionage are at the heart of a snowballing crisis for the Chinese-owned app.
Negative space is a positive thing.
People shouldn’t have to work hard to absorb content. One of the most common complaints from clients is that employees don’t read.
Signal and Noise
Blackout Tuesday taught us something about Instagram.
What the organizers perceived as noise was, in fact, the most important thing—participation. Blackout Tuesday was a success because it got millions of people to express themselves on behalf of an issue when they might otherwise have stayed silent.