Why You Should Audit Your Communication (And How To Do It)
When clients ask us to design a communication strategy, we often start with an audit of their current materials. Why?…
Ideas
Why Traffic Signs Work
A Lesson in Uniformity for Communicators
While novelty and unexpectedness can catch an audience’s attention, successful communication also relies on predictability.
Easy Choices
Do simple names help employees make complex decisions?
Comparing these multiple plans can be challenging for employees because there are many variables must be compared against one another.
Why do I work here?
Employees need help answering this important question.
Without understanding this connection between their role and the organization’s purpose and progress, it’s nearly impossible for an employee to answer the question “Why do I work here?” satisfactorily.