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Case Study

New internal brand integrates important HR initiatives and programs

Annual enrollment benefits guide


Communicate the benefits available to 30,000 employees and provide them with tools to effectively and efficiently complete benefits enrollment.


Create a total rewards brand to organize and drive the key messages about enrollment while making the information easy to digest.


Working with the total rewards staff, we developed a brand that not only brought focus to the enrollment process, but also served as a launching pad to communicate other important HR initiatives and programs. To reach so many people across so many backgrounds, we used a wide variety of tools including postcards, newsletters, guides, PowerPoint presentations, videos, emails, banners, online displays and text messaging. All these great tools were created with a common look and feel and drove messages about what was available and how to complete enrollment. In the end, over 95% of all employees enrolled on time and feedback about the process was overwhelmingly positive.  The new brand has become a fixture in other communications developed for the healthcare system.

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Atlanta, GA 30305
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