Bringing Wellness Messages into Employees Homes

Challenge

Reach a higher percentage of a global manufacturer’s insured population with relevant wellness messages.

Solution

Dedicate the majority of wellness communications budget to a variety of home mailers formatted in both English and Latin American Spanish.

Rationale

There’s no guarantee that employees read corporate communications, much less their dependents. However, the impact of those communications—not to mention the company’s return on investment—is improved by presenting relevant messages in the native language of the audience. Because it’s common in Latin American culture for mothers to stay home with their children while fathers support the family, mailing the company’s wellbeing newsletter and other benefits-related communications to the home address puts those messages directly into the hands of the individuals who, research shows, are often the decision-makers.