Challenge
Define and communicate a long-term corporate vision to the executives and employees of a global confectionary leader.
Solution
Facilitate the development of a five-year business plan for enterprise growth and design a communication strategy to share it with the organization’s various stakeholders.
Working with the chief executive officer and other senior executives, we provided and led a process to help articulate the company’s vision, goals and strategic plan. We pushed the client to examine critically its current state of operations and define its future success. To bridge the gap, we helped identify strategic initiatives and articulated the factors critical to achieving established milestones during the five-year plan. This strategy document served as the central communication piece for sharing the organization’s business strategy with the Board of Directors, senior management, line supervisors and a broad-based employee population.
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