Challenge
Introduce a new infectious disease prevention program to staff and visitors of nursing homes to reduce the incidence of infectious diseases.
Solution
Develop materials that describe why the online training program is needed, how to access it and participate.
We assisted Viven Health, an innovative healthy training company, with marketing and communicating a wellness training program to a handful of nursing home facilities in Indiana. The pilot program, sanctioned in part by the US government, was geared to improve the knowledge and understanding of what it takes to avoid infectious diseases in those facilities. Our campaign included emails for facility leaders to send to their staff, PowerPoint presentations that overview the program and how to access it, as well as promotional signs at the reception desks with QR codes inviting all visitors to participate in the online training. The pilot was deemed a huge success and has since been expanded to some 70 additional facilities in the state with plans to go national later this year.
