Challenge
During the pandemic, mental health issues increased dramatically across the employee population of this leading Midwest educational institution, and the university was uncertain on how to reach all employees with information about the many and varied programs offered.
Solution
Created an accordion fold newsletter (each panel folds into itself) to set the descriptors of what is offered apart from regular print pieces received in the mail. Each panel of the roll-fold document provided information on a different mental health program offered by the university.
Not only was the unique folding piece an effective vehicle to drive key messages about the programs, but it also became a key reference tool. Many employees unfurled the piece and hung it in cubes or on office walls since it summarized important contact information and urls for each program available. A digital version with active links for all the urls was also distributed. The piece was so popular that the university continues to update it and release it each year, now heading into its fourth year of publishing.
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