Employee Training and Performance Management

A Global Pharmaceutical Company

Challenge:

Drive awareness of employee training programs and distinguish those programs from other corporate initiatives.

Solution:

Define, design, and align the training brand. This global pharmaceutical’s Organization and Talent Development (O&TD) department administers a comprehensive training curriculum for the company’s employees. The problem faced by O&TD was that too few people were aware of the full offerings available and how to take advantage of them. Smith was brought in to help O&TD promote its learning and development offerings while distinguishing them from training initiatives offered by other functions in the company, such as sales and IT. First, we helped O&TD define itself with a new, clear mission statement. Next, came a distinct graphic design identity applied to all O&TD’s materials. Then, we redesigned, reorganized and helped rewrite O&TD’s intranet content, working within the organization’s content management system and training O&TD staff on how to maintain the site on an ongoing basis.