Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
People may not read, but they do pay attention to things that matter most — like food or threats to our safety — and filter out the rest.
Don't, stop at, “People don’t read!” Grab their attention with something worthwhile.
Gamification really just means using principles of gaming (“game mechanics”) to teach and motivate your audience. Different game mechanics produce different game dynamics.
There can be organizational barriers that stop your communication plan from having the desired outcomes. Smith clients trust us to identify these obstacles and then help them remove or work around them.
