Category Archives: Trends

Living at Work

The new working from home.

Missing the old normal

Home is where the heart is. These days it’s also where the job, the school, the gym and everything else is. COVID-19 and our emergency response forced many of us to “work from home” whether we wanted to or not. Unfortunately, “fifteen days to flatten the curve” has transmuted into seemingly endless shutdowns, school closures and social distancing from everyone except our kids.  

We wake, work, eat, play and sleep in an overly familiar environment, with overly familiar people. How many of us will never complain about a 45-minute commute again? All alone for 45 blessed minutes, cosseted in a personally adjusted, lumbar supported faux leather chair with climate control, listening to your favorite podcast or playlist. Did I mention all alone? Both ways? 

The good old days.

In our minds today, our offices, places we often dreaded, feel like a sanctuary spa. Ergonomically situated workstations, bubbly spring water machines, lunch breaks with menus, the gentle hum of adult (ones we aren’t married to) conversation—Nirvana. 

All of that goodness—commuting, cubicles and chit-chat—is gone and we don’t know when, or if, it’s ever coming back. Working from home has become living at work. 

The Farmer’s Life 

People in agricultural America, before the car, seldom travelled more than eight miles from home in their entire lifetimes. Sound familiar?

We’re all farmers now. Up with the sun to milk cows, do chores, sow crops, move livestock and mend fences. All day, then down with the sun we fall in a heap. Tomorrow, it starts all over again. Do farmers even have Fridays? They definitely don’t have TGIF.

Farmers are renowned for their amazing work ethic. It’s not that they want to be heroes. It’s because their work never stops and neither do they. But their work isn’t really like our work. It’s integrated into their lives in ways ours is not, and cannot be. They can live at work and work can be their lives, because it doesn’t place demands on them that they can’t control. 

Our work comes at us from many directions and countless agendas. Each day we get emails and calls from coworkers and clients presenting new and pressing problems. A farmer doesn’t get emails from the cornfield telling her to drop everything and come running. The farmer knows the corn’s timetable well in advance and integrates it into her workflow. 

Corn answers to her.

Sure, some of the animals can create a little chaos. But that’s why farmers build fences around pastures and sheep pens. Chaos is our work world. Hair-on-fire, Friday afternoon client calls don’t usually happen inside a sheep pen. Unfortunately, we can’t fence in our clients. The way we work is pressurized and demanding. It’s been designed for us to give a total commitment for a limited duration of time. We call it a grind, a rat race, a salt mine. We never call it a dairy farm or a field of kale.  

But now we are living at work. We have brought a rat race into our family room. We might need to make some adjustments. Like farmers, we probably need to build some fences to keep the good in and the bad out.

When Work Never Stops

Did you know that people tend to work more when they live at work (oops, I meant work from home)? It turns out, quite a bit more.  

We work more because there is often no natural stopping point. There simply is no end to work. It’s like the cows that need milking every day. On the day you retire, or fall dead on a Zoom call, you are gently slid away from your desk, a few kind words are solemnly spoken, and then your role and responsibilities are shifted to someone else. The work must go on.

Likewise, when you are at home, there is no natural end to the workday. To me this is the key understanding necessary to healthily and successfully working in this space. Seeing coworkers head for the door is no longer the signal that we’ve reached the end of the workday. I must create my own signals for starting, doing and ending work. I have to recreate boundaries that the workplace used to provide.

Attention, Time, Space and Thought

I need to build fences around what I pay attention to and when. There is a time to talk to my children and a time to take a call. I have to work to make certain neither one tramples on the other.   

I need fences around my time. Work engagement demands a good deal of my time. But so does my family. And so does my personal mental, emotional, spiritual and physical health. These time demands need accounting, budgeting and management from me.  

One of the best ways to create healthy work boundaries is to create a separate workspace within your home. This has been a real challenge for many people because they were sent home without prior planning. Adding children to the space has only made it more difficult. Smith has had a remote workforce since our founding (check out the article below).

Maybe the most important fence is one for our minds. It’s the reason I wrote this article. We need to think about the “live at work” situation we find ourselves in. We need to own it and be intentional about making it work for our families and our jobs. This probably won’t happen naturally. 

We’ll have to find ways to push back against endless work, setting boundaries for when we think about work and when we don’t. Just as important, we’ll need to create mental space to give our work the undivided attention it needs. 

Living at work is not the best alternative for most people. But working from home can be very freeing, rewarding and productive. My wife and I both enjoy working from home. My hope is that this temporary situation will help us sort out long-term work arrangements for ourselves, and our organizations. That we’ll end up with a more flexible and accommodating work environment for everyone when this is over. 

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What We're Reading

New Year 2020

Do You Suffer from Tsundoku?

Maybe you’re like me and you have a penchant for acquiring books faster than you can read them. One of our creative directors Scott Walters also suffers from this affliction, which he recently diagnosed as “tsundoku.” 

Tsundoku is a centuries-old Japanese portmanteau word that literally means “to pile up” (“tsumu”) “reading” (“doku”). Who knew?

With the dawn of a new year and a new decade, this seems like a good time to dust off those forgotten tomes and pull together a new reading list. To help spur things along, I’ve shared the titles I’m digging into and I’ve asked my colleagues here at Smith to do the same. 

Check out our list for a wide-ranging set of recommendations. If you want to chat about one of these titles, or if you have a great read you’d recommend, please let us know!

Glen Gonzalez

Poetics by Aristotle

Story by Robert McKee

Leading Change by John Kotter

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising by Marc Andrews

Trey Wood

Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham and Ashley Goodall

The Essential Elias Hicks by Paul Buckley

Last Stories by William Trevor

Rick Cole

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Because Internet: Understanding the New Rules of Language by Gretchen McCulloch

Eloquent Images: Word and Image in the Age of New Media by Mary E. Hocks and Michelle R. Kendrick

Sara Levinson

The Wolves at the Door: The True Story of America’s Greatest Female Spy by Judith L Pearson

White Mouse: The Autobiography of Australia’s Wartime Legend by Nancy Wake

A Life in Secrets: Vera Atkins and the Missing Agents of WWII by Sarah Helm

Scott Walters

The Great A&P and the Struggle for Small Business in America by Marc Levinson

The Strategic Designer: Tools and Techniques for Managing the Design Process by David Holston

Eisenhower in War and Peace by Jean Edward Smith

Trillions: Thriving in the Emerging Information Ecology by Peter Lucas, Joe Ballay, and Mickey McManus

Julia Wolf

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life by Rory Sutherland

Allison Artnak

Uncommon Type, Some Stories by Tom Hanks

Where the Crawdads Sing by Delia Owens

Gretchen Vaught

Rosemary: The Hidden Kennedy Daughter by Kate Clifford Larson

Alexander Hamilton by Ron Chernow 

The Truly Disadvantaged: The Inner City, the Underclass, and Public Policy by William Julius Wilson

Things Fall Apart, Book 1 by Chinua Achebe

Michael Garcia

Seinfeldia by Jennifer Keishin Armstrong

The Perfect Horse by Elizabeth Letts

Alone on the Wall  by Alex Honnold

Don Sanford

Never Let Me Go by Kazuo Ishiguro 

Mary Cohen

A Season on the Wind: Inside the World of Spring Migration by Kenn Kaufman

Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler; Five Painters and the Movement That Changed Modern Art by Mary Gabriel

Mind Fixers: Psychiatrys Troubled Search for the Biology of Mental Illness by Anne Harrington

The Hidden History of Burma by Thant Myint-U

Amy Crowell

The Water Dancer by Ta-Nehisi Coates

Copperhead by Alexi Zentner

How to Build a Girl by Caitlin Moran

How to Do Nothing: Resisting the Attention Economy by Jenny Odell

Catherine Sturges

The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults by Frances E. Jensen, Amy Ellis Nutt, et al.

Where the Crawdads Sing by Delia Owens 

Horror Stories: A Memoir by Liz Phair

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Memes

Chicken soup for your silly bone.

Did Einstein really say that?  

A bit of “wisdom” is juxtaposed with a dead genius. A troubled Keanu Reeves sits on a bench with Forrest Gump. Outrage and irreverence repurpose a famous political poster. We’ve all seen graphic posts like these in our social media feeds and email. They’re called Internet memes.

Laurie Gries likens the spread and distortion of
Shepard Fairey’s iconic Hope poster to a “media virus”
replicating across the Internet.

Cultural Transmission

The word “meme” was coined by evolutionist Richard Dawkins in 1976. He combined the greek word mimeme (meaning to imitate/imitated thing) with the word gene as a means to extend Darwinian concepts to ideology and cultural evolution.

Dawkins’ theory was a bit of an overreach. He and other memetic scholars failed to convincingly link cultural artifacts to changes in culture in the same way scientists can link a specific gene with a physical trait. Culture is just too complex. Upon deeper inspection, it proved impossible to determine “who is the boss?” in regards to the potency of a meme versus human agency (Shifman p. 12). As a result, a memetic approach to cultural studies withered on the vine.

Yet, the idea of a meme being a discrete packet of cultural information that is transmitted visually is useful. We can see this work itself out over thousands of years of world culture in areas like religion, architecture and (more recently) mass media.

Memes everywhere you look

The Madonna and the Buddha found in
religious art, crafts and even tchotchkes.
Endurance, continuity and strength;
the memes of Western institutional architecture.

Uncle Sam, a personification of the U.S.,
is a recurring meme
in mass-media propaganda and
our greater national identity.

Devolution 

Devo-lution of memetic theory.

If Dawkins’ memes tried to trace cultural evolution, Internet memes represent cultural devolution. Forget high-browed, survival-of-the-fittest theories of cultural competition. Today’s memes are more likely to be nonsensical, disposable and misleading. They’re emblematic of our open-source, user-generated, socially-constructed digital environments.

Bottom up

One of the key challenges for memetic thinkers was linking original artifacts to historical developments. They just didn’t have a good “fossil record” of original memes. Kilroy was the exception.

The “Kilroy was here” graffiti left behind by U.S. soldiers was a traceable example of a viral meme from its emergence.

Kilroy is in this video.

Though Kilroy’s run as a cultural phenomena seems to be over, the meme is still an excellent example of bottom-up dissemination. It was the soldiers (not the leaders) who loved and spread Kilroy organically.

“Kilroy Was Here [is] an example of a pre-internet meme with the kind of cultural replication that happens on the internet.”

Because Internet (240)

If the Internet, especially social media, seems chaotic and ridiculous it’s because it is. There is no controlling authority. No gatekeepers. No grammar books. The connections, ideas and content populating social media feeds (including memes) are products of the great connected masses doing whatever strikes our fancy. It’s a beautiful thing to behold.

Understanding Internet Memes

Today’s memes often defy explanation, but that doesn’t stop us from trying.

Making sense of crowd noise.

Focusing on what we do rather than searching for intent, Lemor Shifman looks at how memes are produced and identifies “Two main repackaging mechanism of memes on the web: mimicry and remix” (Memes in Digital Culture, p. 30). Google any famous meme and you’ll see this process at work — the same photos are repurposed over and over until the original meaning is often lost. This straightforward analysis links meme generation to other forms of communication. How we write, for example.

Meme-generators like IMG-Flip and LiveMeme present users with pre-loaded, popular images and the ability to add their own original copy. This process simplifies, automates and drives “mimicry and remix.” To understand memes, look at how the technology guides the output as a great starting point.

Unfortunately, some scholarly writers stretch credulity a bit as they attempt to apply their respective fields to “meme studies.” (lol) When Cognitive Linguisticians Zinner and Geeraerts’ attempt to decipher the constructive act of choosing a photograph and writing meme copy, they get stuck on trying to understand how humor works. The real humor is in their analysis:

“Anti-joke chicken.”

“As [anti-joke chicken] reveals, some of these image macros only truly make sense –- or at least receive an additional layer of interpretation –-when the recipient is aware of the name of the meme – or perhaps more accurately, the overall meaning of the meme that is captured by the name. ‘Sudden Clarity Clarence’, for instance, expresses the fact that any instance of the meme in question needs to be read in terms of an unexpected (though not necessarily deep or crucial) insight. In the theoretical framework of Construction Grammar, this links up with the non-compositionality of constructions: their conventional meaning is more than the simple sum of their parts.” 

Zinner and Geeraerts, p 177

Aneeq Ejaz asks if memes are new form of literature, seeing them as a means of “transcultural expression [in a] hyperconnected world.” Maybe, but Ejaz’ critical interrogation of memes that “project emotions onto animals, like the famous Grumpy Cat,” feels a bit forced.

I wonder what code-shifting strategies Hipster Kitty is using to regain her lost feline/feminine agency?

She’s so snatched.

Even amateurs want in on the action on sites like Know Your Meme. Know Your Meme is a crowd-sourced collaboration “that researches and documents Internet memes and viral phenomena.” Sounds a little too X-files to me.

The truth is out there.

Silly, Clever, Unpredictable

To me, the joy of memes is that they bubble up from the vox populi. Who cares if they make little sense? Or if they don’t have any lasting value? Or if they can be at times ignorant, crude or patently false? Memes are made by we the people, who often make little sense.

Internet memes are glorious because they are free expression and because (like Kilroy) they rise spontaneously from the crowd, unlike the dogma produced by thought leaders and gatekeepers.

The best way to “get” memes is to make memes. I’d love to see you use the meme generators above to make and post an original meme on the comment section of Smith’s LinkedIn page .

Next in this series, we’ll look at Emoji.

Sources:

Ejaz, A. Are Internet Memes a New Form of Literature?” Quillette. November 28, 2016: https://quillette.com/2016/11/28/are-internet-memes-a-new-form-of-literature/

Gries, L. (2015). Still life with rhetoric: A new materialist approach for visual rhetoric. Logan: Utah State University Press.

McCulloch, G. (2019). Because Internet; Understanding the New Rules of Language. New York: Riverhead Books

Shifman, L. (2013). Memes in Digital Culture. Boston, MA: MIT Press.

Shifman L (2014). The cultural logic of photo-based genres. Journal of Visual Culture 13(3): 340–358.

Zinner E. and D.Geeraerts (2018). One does not simply process memes: Image macros as multimodal constructions. De Gruyter 167-193.

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What does this mean?

Rewriting writing rules in real time.

Red pen regime

When I hear any fuss about textspeak—weird punctuation, abbreviations, inventive phrasing and other short cuts that are common to texting— I think about the moral certitude of Mrs. Wilson. She was my 8thgrade English teacher and the type of grammarian who would send a parent’s note back to them with the errors circled in red ink.

Mrs. Wilson taught us the rules of grammar as though they had descended from Mt. Sinai. These were not to be questioned, only obeyed in their immutable state of perfection.  

Many hold on to Mrs. Wilson’s view of grammar, not recognizing that these rules are not laws of nature. No, grammar and punctuation are invented technological conventions designed to help us merge speech, writing and printing. 

Like any technology, these conventions have a beginning and a history. Mrs. Wilson’s rules have only been with us for a couple hundred years.  

Disruption 1.0

About 500 years ago, before the printing press was invented, books were hand-illustrated, rare and extremely expensive. Also, most weren’t written in the vernacular, but in Latin. 

Latin, an inflected language, doesn’t use word order to determine sentence structure. Instead, agreement between prefixes and suffixes determine syntax. Even with the words rearranged, each sentence below reads, “Bad is the plan that cannot be changed.” 

malum consilium quod mutari non potest

non postest quod mutari consilium malum 

quod mutari malum consilium non potest 

To make matters even more confusing, up until just before the printing press was invented scribes didn’t use punctuation or even spaces between words. They wrote in a form called scriptio continua

malumconsiliumquodmutarinonpotest

A page in a book looked like this: 

A little hard to read.

The way people read scriptio continua without punctuation was out loud, allowing the inflections in the language signal all of the separations and meanings. 

The point of this little history lesson is that only a few centuries ago most people didn’t read. Those that did, commonly read aloud. And the majority of existing books didn’t have punctuation or space between words. Then everything changed with Johannes Guttenberg’s movable type press. BOOM!

Movable Type

The printing press awoke and transformed forms of writing that had been stagnant for a couple millennia. It facilitated knowledge sharing and built connections between people and cultures. But this didn’t happen immediately. 

For the first 200 years of printing, there were no agreed upon rules. Each little town’s printers invented their own way of making books. They made up their own unique spacing and punctuation and also cut and pasted ideas from competing printers. From this process emerged various letter shapes, punctuation marks, spacing, sentences, paragraphs, chapters, etc. 

Over time, these divergent methods merged into the standardized grammar rules that were lovingly taught to us by sweet middle-school teachers with red pens. 

Most of the grammar and punctuation rules that we think are permanent have only become standardized over the past couple of hundred years. In fact, even standardized rules are in flux.  

Fresh and in your face

Today, we are living at an exciting new moment for writing. Computers are freeing words and meanings from the limits of a printed page. New literacies and grammars are being created on the fly. Just like with the first little print shops in Europe, it’s untamed masses (not red pen gatekeepers) who are inventing (un)rules for using OMGs, #s and Emoji.  

Digital forms like text messaging, file sharing and streaming are shifting once immovable constraints of time and space, integrating a myriad of media, and empowering new connections across the globe. 

This makes this a really cool time for writing geeks. We still have the highly precise and refined Standard English for writing contracts and such. And we have this vibrant, eclectic, inventive, bubbling stew of digital communication that is constantly changing, constantly evolving. 

This is a major disruption. Grammars that we viewed as permanent we now see were simply asleep. Computer processors, small screens and user desire are creating something fresh right in front of us.  

People are just starting to write about textspeak. Some write from a linguist’s perspective, others with a cultural curiosity. For me communication is the most interesting issue. How are people connecting and making sense of life while using the capabilities of these new platforms? 

The following observations just scratch the surface of what’s happening with textspeak. 

Short for abbreviation

Two main reasons drive textspeak abbreviations. First, the screen on an SMS text box is small and it scrolls. Every space and character are precious in a small space that must be read in a linear fashion. Second, it’s hip to know what others don’t. Never rule out cool as a driver of change.   

Using abbreviations on a small interface is nothing new. Check out the writing on this coin for the Emperor Trajan: 

Those Romans could pack a lot pomp onto one side of a coin. Two thousand years later, nothing much has changed for our folks in Washington.

At least NASA is kind of cool.

In textspeak, abbreviations and acronyms often signal idioms and colloquialisms, not literal meanings. Where IRS is short for a scary government agency, people writing lol usually aren’t laughing. Sarcasm, irony and slang underscore a lot of textspeak.  

This is where the hip factor comes into play. If you don’t have the 411 on how to KPC then H-MDY…H_FDAY you’re old, slow and uncool. As with any slang, textspeak is a moving target. Try and keep up. 

Here is a list common textspeak abbreviations.

Blocking and Spacing

There’s a maxim in real estate investing—highest and best use—that says a structure needs to elevate the value of the land. In a text message the screen is like an empty lot in San Francisco. You want to be careful to build the right house on it. 

Sorry Shakespeare

Long scrolling texts are very difficult to read because, unlike a full-size page, one’s eye cannot scan back up through the document to connect points and references. Both the writer and the reader can easily get lost. 

They’re also unfriendly. Imagine a conversation where one of the parties just kept talking and talking while the other party was reduced to simply nodding. Many good conversational on and off ramps are bulldozed in a long text. Maybe, send an email instead. 

Monologue v. Dialogue

Blocking and spacing is a textspeak alternative to punctuation that helps us stop/pause/resume. It also enables the writer to separate and emphasize important points in the conversation.

Remembering that texting more closely approximates talking than it does formal writing, blocks and spaces also make room for the reader to jump in with a comment, rebuttal or (more typically) a random non sequitur.  

ALL CAPS

ALL CAPS are everywhere in advertising and print media. They are meant to stand out and grab our attention. However well they’ve worked for marketers, they don’t have a great reputation in interpersonal correspondence. 

Most of us have either sent or received an angry email. So, we understand that ALL CAPS MEANS SHOUTING!!! But we don’t only shout when were mad. Sometimes we shout when we’re excited or happy, or even ironic: 

  • To exclaim: CONGRATS
  • To emphasize: We will be heading to Atlanta NEXT WEEKEND 
  • To be ironic:  I’m so CHILL 
  • To show how out of touch we are:  LOL is so 2008…lol 

Punctuation optional? (not exactly)  

As I mentioned in my last article, the punctuation issue is getting on peoples’ last nerve. Old school writers are baffled by its chaotic absence and digital natives are thrilled to see it go and change. Here are a few of the ways punctuation is different in textspeak:

  • The period signals passive-aggressiveness.
  • An asterisk signals *emphasis*, like little sparkles.
  • The ~humble~ tilde is sarcastic. 
  • A semicolon says show off.
  • An apostrophe signals anal retentiveness. 
  • A single question mark begs a response. Three or more says W@ dude???

For more on evolving punctuation, check this out. 

Sprinkles on Top

Smartphones let us drop wonderful sprinkles on top of our textspeak. We can add music, photos, emoticon, emoji, gifs, video, and more. Linking media is one of my favorite aspects of digital communication. It reminds me of being a kid and discovering a great new band. Half the joy was sharing the music with my friends. 

Over the next few articles we’ll take a closer look at the sprinkles that color our Internet conversations.  

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