Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
In 2020, Google revamped their algorithm to prioritize the UX over other technical criteria. Google grades websites in order to improve their own functionality and to inform their search rankings.
Slow loading and reaction speeds feel excruciating to users, causing them to abandon a site prematurely out of frustration. Optimizing speed is not only good practice, it’s essential.
As a general design principle, eliminating “interaction friction” means fewer steps, smoother transitions and less computation, all leading to using less energy and generating less heat/friction.
