Strategic Communication January 6, 2020 Read This Before You Order that ChampagneHow to Hail Your Champs of Choice (and Get Your Employees to Pronounce Important Words Properly) Pronunciation may be something to keep in mind if there are any tongue-twisters your organization relies on. Read This Before You Order that Champagne
Strategic Communication December 11, 2019 Better Headlines = More ReadersWhy You Should Spend More Time Writing Good Headlines and Subject Lines Don’t let your headline or subject line be an afterthought. Better Headlines = More Readers
Strategic Communication November 14, 2019 Why Urban Legends Become LegendsWhat Makes a Message Immortal? Good urban legends, the ones that never seem to die, share some important characteristics that make a message almost immortal. Why Urban Legends Become Legends
Strategic Communication October 22, 2019 Grammar: Rules vs. StyleWhen facing a deadline, arrant pedantry is something up with which you should not put!* The deadline is upon you. You’ve reviewed the draft a couple of times already. You just need to confirm a… Grammar: Rules vs. Style
Organizational Culture Strategic Communication October 10, 2019 A Shot of JargonIs Jargon Like the Clink of a Glass or a Bad Taste in the Mouth? Fernet-Branca.What do these words mean to you?If you’re like most people, maybe nothing.If you’ve sampled this herbal liqueur, you might… A Shot of Jargon
Client Relations Employee Communication Strategic Communication September 5, 2019 Get Time on Your SideFour Ways to Maximize Time on Your Next Communication Project Four Ways to Maximize Time on Your Next Communication Project “You can feel the industry-wide pinch on time and budgets.… Get Time on Your Side
Strategic Communication August 21, 2019 Can a Logo Make You Hungry?Lessons learned from "America's Next Great Restaurant"…and Red Bull Every time we’re asked to design a logo for a client, I’m reminded of something I saw on a now-cancelled… Can a Logo Make You Hungry?
Infographics August 7, 2019 Make Your Message Obvious(and How to Play a Cmaj7) Guitar Tablature Tells People What to Do, Not Just What to Know About eight years ago, when I finally decided… Make Your Message Obvious
Strategic Communication July 9, 2019 Steering into Happy Accidents Don’t Be Afraid to Get a Little Peanut Butter on Your Chocolate, or a Little Chocolate in Your Peanut Butter.… Steering into Happy Accidents
Communication Technology June 21, 2019 Status BarA Simple Answer to One of Life’s Nagging Questions If only life came with a status bar. Status Bar
