Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
Without information, education, and decision support, a high-deductible plan in the hands of an employee is a lot like that underutilized smartphone in the hands of your grandfather.
People may not read, but they do pay attention to things that matter most — like food or threats to our safety — and filter out the rest.
Don't, stop at, “People don’t read!” Grab their attention with something worthwhile.
