What We're Reading

New Year 2020

Do You Suffer from Tsundoku?

Maybe you’re like me and you have a penchant for acquiring books faster than you can read them. One of our creative directors Scott Walters also suffers from this affliction, which he recently diagnosed as “tsundoku.” 

Tsundoku is a centuries-old Japanese portmanteau word that literally means “to pile up” (“tsumu”) “reading” (“doku”). Who knew?

With the dawn of a new year and a new decade, this seems like a good time to dust off those forgotten tomes and pull together a new reading list. To help spur things along, I’ve shared the titles I’m digging into and I’ve asked my colleagues here at Smith to do the same. 

Check out our list for a wide-ranging set of recommendations. If you want to chat about one of these titles, or if you have a great read you’d recommend, please let us know!

Glen Gonzalez

Poetics by Aristotle

Story by Robert McKee

Leading Change by John Kotter

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising by Marc Andrews

Trey Wood

Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham and Ashley Goodall

The Essential Elias Hicks by Paul Buckley

Last Stories by William Trevor

Rick Cole

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Because Internet: Understanding the New Rules of Language by Gretchen McCulloch

Eloquent Images: Word and Image in the Age of New Media by Mary E. Hocks and Michelle R. Kendrick

Sara Levinson

The Wolves at the Door: The True Story of America’s Greatest Female Spy by Judith L Pearson

White Mouse: The Autobiography of Australia’s Wartime Legend by Nancy Wake

A Life in Secrets: Vera Atkins and the Missing Agents of WWII by Sarah Helm

Scott Walters

The Great A&P and the Struggle for Small Business in America by Marc Levinson

The Strategic Designer: Tools and Techniques for Managing the Design Process by David Holston

Eisenhower in War and Peace by Jean Edward Smith

Trillions: Thriving in the Emerging Information Ecology by Peter Lucas, Joe Ballay, and Mickey McManus

Julia Wolf

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life by Rory Sutherland

Allison Artnak

Uncommon Type, Some Stories by Tom Hanks

Where the Crawdads Sing by Delia Owens

Gretchen Vaught

Rosemary: The Hidden Kennedy Daughter by Kate Clifford Larson

Alexander Hamilton by Ron Chernow 

The Truly Disadvantaged: The Inner City, the Underclass, and Public Policy by William Julius Wilson

Things Fall Apart, Book 1 by Chinua Achebe

Michael Garcia

Seinfeldia by Jennifer Keishin Armstrong

The Perfect Horse by Elizabeth Letts

Alone on the Wall  by Alex Honnold

Don Sanford

Never Let Me Go by Kazuo Ishiguro 

Mary Cohen

A Season on the Wind: Inside the World of Spring Migration by Kenn Kaufman

Ninth Street Women: Lee Krasner, Elaine de Kooning, Grace Hartigan, Joan Mitchell, and Helen Frankenthaler; Five Painters and the Movement That Changed Modern Art by Mary Gabriel

Mind Fixers: Psychiatrys Troubled Search for the Biology of Mental Illness by Anne Harrington

The Hidden History of Burma by Thant Myint-U

Amy Crowell

The Water Dancer by Ta-Nehisi Coates

Copperhead by Alexi Zentner

How to Build a Girl by Caitlin Moran

How to Do Nothing: Resisting the Attention Economy by Jenny Odell

Catherine Sturges

The Teenage Brain: A Neuroscientist’s Survival Guide to Raising Adolescents and Young Adults by Frances E. Jensen, Amy Ellis Nutt, et al.

Where the Crawdads Sing by Delia Owens 

Horror Stories: A Memoir by Liz Phair

More Ideas