Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
What the organizers perceived as noise was, in fact, the most important thing—participation. Blackout Tuesday was a success because it got millions of people to express themselves on behalf of an issue when they might otherwise have stayed silent.
I’d say communication is much like a simple algebraic expression; it’s a combination of symbols, variables, elements and processes that combine to produce an outcome. When done right, it’s known as strategic communication.