Glen Gonzalez

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Articles Employee Communication April 11, 2025

A Guide to Flawless Draft Review

There are many types of errors to check for when reviewing content. Trying to catch all of them at the same time reduces the attention you can pay to any one type of mistake.

A Guide to Flawless Draft Review

Employee Communication Strategic Communication October 18, 2024

“What’s New and Fresh in Employee Communications?”My answer to a common question …

An innovation is simply a change, something new. So, it’s relative. What’s “new” to your audience depends on what you’re doing now. 

“What’s New and Fresh in Employee Communications?”

Compensation Employee Communication Featured Strategic Communication February 21, 2024

Your Employee Benefits Aren’t Benefits, They’re FeaturesDon’t drone on about what benefits you have, emphasize how these programs make employees’ lives better.

Your employee benefits are not really benefits of working for your organization. They’re features of working for your organization.

Your Employee Benefits Aren’t Benefits, They’re Features

Featured Organizational Culture May 23, 2023

Culture Uncentered: Workers can share a culture even if they don’t share a place.Workers Share a Culture Even if They Don't Share a Place

An organization’s culture is often thought of as “the way we do things around here.” But what happens when you take away the “here”?

Culture Uncentered: Workers can share a culture even if they don’t share a place.

Design Infographics Strategic Communication October 18, 2022

Why Traffic Signs WorkA Lesson in Uniformity for Communicators

While novelty and unexpectedness can catch an audience’s attention, successful communication also relies on predictability.

Why Traffic Signs Work

Employee Communication Healthcare September 28, 2022

Simple ChoicesDo simple names help employees make complex decisions?

Comparing these multiple plans can be challenging for employees because there are many variables must be compared against one another.

Simple Choices

Employee Communication September 9, 2022

Feelings

Hold on, I’m going to get all emotional on you … A few years ago, a client asked me to…

Feelings

Client Relations Design June 1, 2022

How to Give Better Feedback to Graphic DesignersBetter graphic design means better communication.

For those of us who aren’t graphic designers or visual artists, graphic design is shrouded in a certain amount of mystery.

How to Give Better Feedback to Graphic Designers

Social Media April 21, 2021

Struggling With the “Me” in Social MediaLessons learned from writing for Smith’s Ideas page

I was asked to share my thoughts, my experiences and my knowledge — all in my own voice. The mic was suddenly shoved into my face, and I froze.

Struggling With the “Me” in Social Media

Employee Communication Strategic Communication March 4, 2021

Constructing MemoryA few tips for making important everyday information more memorable.

To design communications that improve the retention and retrieval of information, a little understanding of how memory works can help.

Constructing Memory