Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
There are many types of errors to check for when reviewing content. Trying to catch all of them at the same time reduces the attention you can pay to any one type of mistake.
Imagine being tasked not with re-configuring your current Franken-tranet, but with designing, developing and launching a whole new company intranet from scratch.
Without understanding this connection between their role and the organization’s purpose and progress, it’s nearly impossible for an employee to answer the question “Why do I work here?” satisfactorily.