Smith (smĭth) n., a craftsperson or artisan. A recognized specialist in a field that often requires years of apprenticeship to reach status or title. A communication expert.
Imagine being tasked not with re-configuring your current Franken-tranet, but with designing, developing and launching a whole new company intranet from scratch.
Memorial Day is not really about the dead, who can no longer see our flags or hear our praise. It’s about reminding us to live and build a better future.
Understanding the cause and effect of this common bias can help you increase the impact of your employee communications and overcome misconceptions that audiences may have acquired.
Without understanding this connection between their role and the organization’s purpose and progress, it’s nearly impossible for an employee to answer the question “Why do I work here?” satisfactorily.
Areas within your organization that require deep knowledge, cross-departmental understanding or increased transparency are excellent candidates for podcast conversations.
