Strategic Communication

An innovation is simply a change, something new. So, it’s relative. What’s “new” to your audience depends on what you’re doing now. 

I'm writing this from my Florida home less than two weeks after Hurricane Helene devastated the Southeast, and only hours…

Understanding the cause and effect of this common bias can help you increase the impact of your employee communications and overcome misconceptions that audiences may have acquired.

April 15 is a national touchpoint that creates an opportunity to promote the multiple tax advantages of a health savings account (HSA).

Your employee benefits are not really benefits of working for your organization. They’re features of working for your organization.

While novelty and unexpectedness can catch an audience’s attention, successful communication also relies on predictability.

The role of the modern writer has changed from wordsmith to multi-media composer. These are some of my thoughts about what we do.

To design communications that improve the retention and retrieval of information, a little understanding of how memory works can help.

What the organizers perceived as noise was, in fact, the most important thing—participation. Blackout Tuesday was a success because it got millions of people to express themselves on behalf of an issue when they might otherwise have stayed silent.

I’d say communication is much like a simple algebraic expression; it’s a combination of symbols, variables, elements and processes that combine to produce an outcome. When done right, it’s known as strategic communication.