Ideas

While novelty and unexpectedness can catch an audience’s attention, successful communication also relies on predictability.

Comparing these multiple plans can be challenging for employees because there are many variables must be compared against one another.

Hold on, I’m going to get all emotional on you … A few years ago, a client asked me to…

Areas within your organization that require deep knowledge, cross-departmental understanding or increased transparency are excellent candidates for podcast conversations.

The role of the modern writer has changed from wordsmith to multi-media composer. These are some of my thoughts about what we do.

For those of us who aren’t graphic designers or visual artists, graphic design is shrouded in a certain amount of mystery.

UX design looks past the technology (both hardware and software), even past the content, to what is happening with/to the user.

In 2020, Google revamped their algorithm to prioritize the UX over other technical criteria. Google grades websites in order to improve their own functionality and to inform their search rankings.

Mobile apps and mobile versions of a website should anticipate the way people interact with a phone to facilitate easy and fast navigation.